Do you ever get asked that question? Do you have a quick and easy way to respond? How about this – “A physical therapist can help you achieve and maintain mobility and quality of life without surgery or prescription medication”? Or “Physical therapists apply research and proven techniques to help people get back in motion”? What do you typically say?
Our Marketing Director has often suggested that if you poll a dozen people on the street about what a chiropractor or podiatrist or massage therapist does, you’ll probably get pretty consistent – and relatively accurate – responses. But if you ask them what a Physical Therapist does, you’ll likely get very different and oftentimes incorrect answers. Our profession has a long history and has changed so many lives in so many positive ways, but is still elusive to most Americans. The American Physical Therapy Association (APTA) wants to change that.
In February, APTA rolled out a new branding Campaign called “Move Forward.” The website and accompanying materials for the campaign not only explain what physical therapists do and how they work with patients, but also how to find a PT in your area. It provides impressive statistics about the successes of therapy and even outlines some FAQs.
I encourage you to use this resource – and continue to check in as the campaign is further developed in the future – to help educate your patients and the general public on our profession. As we work toward fulfilling APTA’s Vision 2020, we all need resources to be comprehensive, clear, and consistent in our message about who we are and what we do. If we are truly autonomous practitioners and expect patients to think of us as a first point of contact for musculoskeletal issues, we need to educate our population and make the definitions of “physical therapy” not only common in the world of healthcare but also in our greater cultural conversations.



